Andy Abramson’s PR firm Comunicano got some good press today in Advertising Age. I have participated in some of Andy’s Blogger Relations programs, so I understand how they work–give people products to play with and they write about them. It generates buzz for the products and gets a ton of useful feedback. Everyone involved gets something out of it, including the customers who ultimately get better products as a result. It’s a true win-win, and it’s great that Andy and his firm are getting some recognition for their efforts.
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